Martin Edgerton Gill, formerly owner of the London Gin Company, discovered that whilst superb taste in the glass is key to the long term success of a liquor brand, colour really works. His creation, the worlds first blue gin “London No 1 Blue” sold in 2010 to Gonzalez Byass of Spain has been a huge success.
Rather than retire on the sale of London Gin, he decided to explore the possibilities of a pink gin.
Gills father had spent five years in the Royal Navy during World War II and brought home with him a love of pink gin. This traditional nautical tipple, consisting of gin and Angostura bitters, was launched in 1824 initially as a cure for sea sickness. However, its popularity in civilian life grew apace and by the late eighteen hundreds had become a favourite in fashionable bars throughout the world.
Martin who had pioneered herbal teas in the nineteen eighties used his considerable knowledge of herbs and spices to create a totally new and contemporary pink gin. Quite apart from the enticing rosiness it is a delightful and complex gin blended with no less than fifteen exotic ingredients including pomegranate.
AWARD WINNING QUALITY
Edgerton Original Pink, launched in 2011, has been a great success. It really stands out amongst the scores of gins that have been launched in the last few years. In the 2014 Spirits Business Gin competition it won the accolade of a Masters Medal in the contemporary category.